Tired and bored of the tasteless and mass produced mueslis that dominated the Australian market, this husband and wife team decided to offer an alternative. Making small batches of fancy muesli and selling at the local markets in May 2010 launched this epic range. When creating new products, Farmer Jo always ask “would we feed this to our family and to our kids?” They believe that as a food producer, it is their responsibility to respect the farmers and the land our food has come from and to truly care about the end product that is passed on to customers.
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